Thursday, August 30, 2012

Start of Blue Ocean Strategy Journey Of Kamalahar

It was one of the regular trips to Noamundi TISCO club. The club is located in a very nice and serene environment of the mining belt of Singhbhum district of India. Many a big honchos of TATA group have met there and created their own blue oceans in iron and steel industry.

During the course of conversation both Mr. Vijay and I started discussing about how to take Kamalahar to the new market place. Based on the visual exploration that Khatore Pharmaceutical executives had done, it was clear that there was a great untapped market in the curative area of liver treatment. The liver problem was growing among urban middle class and there was no product positioned to cure the liver problem especially hepatitis, cirrhosis, fatty liver, Ascites, jaundice.
That discussion led us to Jaipur, the pink city of India. That was just before deepawali, the festival of light and also the day when many Indian businessmen worship goddess Lakshmi, the goddess of wealth. The beginning was almost like a line from the book Alchemist. When you are following your destiny the whole world will conspire to make it happen. When we had our first face to face meeting with the partners in Jaipur who were going to play a key role in the successful execution of blue ocean strategy, things started falling in place quickly and led to where we are today.


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